About NeoCity

Working across MENA,
based in Riyadh.

NeoCity works with international brands and companies seeking to enter and expand across the Middle East and North Africa.

Assess, structure,
set up, operate.

We assess market opportunities, structure local partnerships, and support business setup and operations. Depending on the opportunity, we participate through direct investment, joint ventures, or operating partnerships.

Our focus includes real estate, construction and building technologies, property operations, and businesses serving the places where people live and work.

Our investment thesis is the real estate value chain.

A building creates value long after the ground is broken. We invest across every link of that chain, from the site to the people who live and work inside.

  1. 01

    Build

    Construction, building technologies, materials, and infrastructure.

    • Construction
    • Building tech
    • Materials
    • Infrastructure
  2. 02

    Operate

    Property management, building systems, and operational services.

    • Property management
    • Building systems
    • Operational services
  3. 03

    Use

    Workspaces, hospitality, and services for residential and commercial spaces.

    • Workspaces
    • Hospitality
    • Residential and commercial services

How a partnership
takes shape.

Four steps, from the first assessment to regional expansion.

  1. 01

    Assess

    Assess the market opportunity and the company’s fit.

  2. 02

    Agree

    Agree on the investment or partnership structure.

  3. 03

    Establish

    Establish local operations and commercial relationships.

  4. 04

    Grow

    Support growth and further regional expansion.

Vision 2030, a key objective
in our MENA mission.

Our mission is to bring international companies, technologies and operating know-how into real estate and urban development across the Middle East and North Africa. Supporting Saudi Arabia’s Vision 2030 is a key objective within that mission. Across the region, our work contributes to:

  • Economic diversification through technology sector growth
  • Job creation in high-value industries
  • Sustainable development and environmental goals
  • Global competitiveness in innovation

Discuss your plans for the region.

Contact us to explore market entry, a local partnership, a joint venture, or an investment opportunity.